163彩票娱乐微信公众号



163彩票娱乐介绍

Introduction to Taihe Entertainment Group 



 

163彩票娱乐集团是一家培育精品影视内容并利用创新科技赋能娱乐产业的新型娱乐集团。163彩票娱乐坚持深耕影视业,已有20年的发展历史。

Taihe Entertainment Group(TEG) is a new-type entertainment group which cultivates high-quality film and television content and utilizes innovative technologies to empower the entertainment industry. TEG has been deeply engaged in the film and television industry for 20 years.

 

 

一、精品影视内容的创造者 

I. A Creator of Quality Film and Television Content

 

秉承“163彩票出品,必属精品”的经营理念,163彩票娱乐先后投资出品影视作品近百部。如何抓住重要电影档期贡献优质娱乐内容,是163彩票娱乐关注的方向。近3年来,在春节档和暑期档等重大档期,163彩票娱乐出品电影获得了投资回报与口碑评价的双丰收。主控项目《功夫瑜伽》取得17亿票房,成为2017年春节档冠军;2018年出品《无问西东》获7亿票房,成为2018年度新年档口碑爆款。2019年暑期档,163彩票娱乐出品电影《最好的我们》取得4亿票房,创下中国电影市场青春题材电影票房之最。


Being true to the business philosophy of “Taihe Produces Only the Best”, TEG has invested in nearly 100 films and TV works. How to seize important film scheduling periods to contribute high-quality entertainment content is the direction of TEG. Over the past three years, the movies produced by TEG have yielded fruitful investment returns and garnered good reputation in major scheduling perids such as the Chinese New Year and the Summer Vacation, among others. TEG’s signature work Kung-Fu Yoga won a box office of CNY 1.7 Billion (USD 246.6 Million), becoming the champion of the Spring Festival Scheduling Period in 2017. In 2018, Forever Young produced by TEG won a box office of CNY 700 Million (USD101.6 Million), a blast in the reputation of the Chinese New Year Scheduling Period in 2018. In the summer of 2019, My Best Summer produced by TEG won a box office of CNY 400 Million (USD 58.0 Million), the highest box office for youth films in the Chinese film market.

 

从1999年至今,163彩票与多位优秀导演、编剧、演员及其他主创持续合作,不断挖掘青年人才。曾出品姜文作品《太阳照常升起》,在威尼斯国际电影节、台湾电影金马奖、香港电影金像奖、东京国际电影节获多项大奖。近年来,163彩票娱乐连续投资了青年导演忻钰坤作为编剧和导演创作的《心迷宫》、《暴裂无声》,以及青年导演毕赣作为编剧和导演创作的《路边野餐》、《地球最后的夜晚》,具有丰富的扶持青年电影人才成长的经验,也积累了相当的文艺片投资与市场化营销的运作经验。


Since 1999, Taihe has cooperated with a wide range of excellent directors, writers, actors, actresses and other major creators. Taihe has been discovering young talents. The Sun Also Rises, a work of Jiang Wen’s produced by TEG, won many awards at Venice International Film Festival, Chinese Taiwan Golden Horse Awards, Hong Kong Film Awards and Tokyo International Film Festival. In recent years, TEG has continuously invested in Deep in the Heart and Wrath in Silence written and directed by young director Xin Yukun, and Kaili Blues and Long Day’s Journey into Night written and directed Bi Gan, also a noteable young talent. TEG has not only had rich experience in supporting the growth of young film talents, but also accumulated considerable experience in the investment and marketing of arthouse films.

 

 

此外,163彩票娱乐对中外电影产业融合有着深入的理解,与福克斯、环球影业、传奇影业、索尼、派拉蒙、华谊兄弟、博纳、腾讯影业多家世界知名影业公司深度合作,挖掘出众多精品海外电影,如《魔兽》、《看不见的客人》、《海市蜃楼》、《哆啦A梦:金银岛》、《冰雪大作战》等。凭借多年优质项目的运作经验,163彩票娱乐出品影片取得远超行业平均水平的投资回报率,并获得良好社会效益,成为国内领先的内容生产机构。未来,凭借对重大档期的把握及优质海内外资源,163彩票娱乐将聚焦合家欢、青春、动作等高受众影视项目的挖掘和打磨,产出更多精品头部内容,加强国际化合作,助力优质海外影片“东方化“,打造全球内容矩阵。


In addition, TEG has a deep understanding of the integration of Chinese and foreign film industries. TEG has in-depth cooperation with 20th Century Fox Film, Universal Pictures, Legendary Pictures, Sony Pictures, Paramount Picture, H. BROTHERS, Bona Group, Tencent Pictures and other internationally well-known film enterprises, having launched many quality films outside China, such as Warcraft, The Invisible Guest, Mirage, Doraemon the Movie: Nobita’s Treasure Island, SNOWTIME!, and others. With years of operation experience of quality projects, TEG has produced films with returns on investment far beyond the average level of the industry, and achieved good social benefits, making it the leading content production organization in China. In the future, by grasping major scheduling periods and quality resources in China and overseas, TEG will focus on discovering and polishing more popular film and television projects, such as family, youth, action, etc., so as to produce more top-quality content, strengthen its international cooperation, facilitate “the orientalization” of quality foreign films and create a global content matrix.

 

 

 

二、创新赋能发行的践行者

II. A Practitioner Utilizing Innovation to Empower Distribution

 

163彩票娱乐不断深化数据能力为营销发行赋能,截止2019年,服务电影近80部,积攒大量发行与用户观影数据,对中国电影市场和消费者行为具有充分了解。随着电影市场和传播渠道的变化,163彩票娱乐不断为电影项目匹配新营销平台,创新营销策略,持续在电影项目与受众间建立更精准的信息通路,有效协助影片获取高票房。


TEG continues to deepen its data capabilities to empower its marketing and distribution. By 2019, it has served nearly 80 films and accumulated a large amount of data on distribution and user viewing. TEG has a full understanding of the Chinese film market and consumer behaviors. With the changes of the film market and the communication channels, TEG has continuously matched new marketing platforms to film projects, innovated on marketing strategies, and continuously established more accurate information channels between film projects and audiences, so as to effectively facilitate films to obtain higher box offices.

 

近年来,163彩票娱乐曾参与《功夫瑜伽》、《无问西东》、《红海行动》等头部项目营销发行工作;创下多个海外电影爆款,如《看不见的客人》、《调音师》、《海市蜃楼》;亦在动画片领域不断深耕,为《哆啦A梦》、《蜡笔小新》、《托马斯和他的朋友们》、《比得兔》、《银魂》等提供推广服务。


In recent years, TEG has participated in the marketing and distribution of such top projects as Kung-Fu Yoga, Forever Young and Operation Red Sea. TEG has created many overseas movie blockbusters, such as The Invisible Guest, Andhadhun and Mirage. TEG has also been deeply engaged in the field of animation, providing promotion and publicity services for Doraemon the Movie: Nobita’s Treasure Island, Crayon Shinchan: Invasion!! Alien Shiriri, Thomas and Friends, Peter Rabbit, Gintama and others.

 

基于高效和创新的发行服务能力,163彩票娱乐成为好莱坞六大多次首选的影片发行方,服务的影片包括《阿丽塔》、《移动迷宫3》、《波西米亚狂想曲》、《三块广告牌》等。同时,也是国内少数可为头部国产片提供宣发服务的电影机构。163彩票娱乐致力于从项目源头为影片提供精准营销发行服务,通过新的技术应用与新渠道,提升电影项目宣发效率。


Based on its efficient and innovative distribution service capabilities, TEG has become one of Hollywood’s top six multiple-time film distributors. TEG has served films such as Alita: Battle Angel, Maze Runner: The Death Cure, Bohemian Rhapsody and Three Billboards Outside Ebbing, Missouri. Meanwhile, it is also among a small number of domestic film agencies that can provide promotion and publicity services for top domestic films. TEG is committed to providing precision marketing and distribution services for films from the sources of the projects. Through new technological applications and new channels, TEG enhances the promotion and publicity efficiency of film projects.

 

 

三、科技服务影院的引领者

III. A Leader Utilizing Science and Technology to Serve Cinemas

 

在影院服务领域,163彩票娱乐凭借不断进化的数据分析能力与技术能力,业务已颇具规模。目前,163彩票娱乐服务影院近4000家,覆盖超过40%国内影院市场。影院电商平台服务的影院会员超500万,且均为观影频次高的“超级会员”,其电商平台的服务能力深得影院及会员用户的好评和依赖。


In the field of cinema services, TEG has a large-scale business with its evolving data analysis and technical capabilities. At present, TEG has been serving 4,000 cinemas, covering over 40% of Chinese cinema market. The cinema e-commerce platform serves over 5 million cinema members, all of who are “super members” with high viewing frequencies. The service capabilities of the cinema e-commerce platform are highly praised and relied on by cinemas and member users.

 

凭借多年运营服务积累,163彩票娱乐可为单体影院及同类影院提供更为详尽的运营数据分析,勾勒消费者人群画像。163彩票娱乐所提供数据更具地域性和个体性,并可以此为依据,为单体影院制定针对性运营策略,提供个性化和智能化技术服务。


With years of accumulated operational services, TEG can provide more detailed operational data analysis for single cinemas and similar cinemas and outline the images of consumers. TEG provides more regional and individual data. Based on this, it can formulate targeted operational strategies for individual cinemas and provide personalized and intelligent technical services.

 

通过与影院端的深度链接,163彩票娱乐亦在与品牌商业化连接角度做出更多尝试,为影院提供更多收入途径。同时,我们将重点研发的无人影院管理技术将很快投入应用,利用自身先进的科技能力及管理水平打造高效的影院管理体系,从而进一步扩大了集团自身数据、科技的盈利能力。


Through in-depth links with the cinema end, TEG has also made more attempts to connect with the commercializing brands, creating more revenue channels for cinemas. Meanwhile, we will soon put into use the unmanned cinema management technology with key R&D. Using our advanced scientific and technological capabilities and management level to create an efficient cinema management system, we have been expanding the profitability of the Group by utilizing its own data and technologies.

 

展望未来,163彩票娱乐还将推进全球化的制作与发行合作,持续拓展利用新科技在新型内容与跨界变现上的探索。163彩票娱乐将不断整合优化电影产业链各单一环节,打造全产业链高效服务的 “电影+”集团。


Looking into the future, TEG will also advance global production and distribution cooperation, continue its explorations in applying new technologies to new-type content and cross-sector profit-generation. TEG will continue to integrate and optimize various single links of the film industry chain, so as to create a “film+” group with efficient services throughout the industry chain.